THE MAESTRO
Joel Vieyra Rangel
Joel Vieyra Rangel began working in mezcal at age 12, learning from his grandfather, father, and uncles. He started as an arreador, leading mules carrying agave from the mountains to the vinata. Over time, he deepened his craft working in traditional stone-and-fire vinatas. At 30, he established his vinata in El Aguacatito, where he has produced mezcal for over 13 years.
Part of a sixth-generation mezcal family, Joel continues a legacy that endured even when production was forced into hiding. Today, he carries this tradition forward alongside his family, committed to preserving it for future generations.
Part of a sixth-generation mezcal family, Joel continues a legacy that endured even when production was forced into hiding. Today, he carries this tradition forward alongside his family, committed to preserving it for future generations.