Sergio Cruz Martinez is a third-generation master distiller from San Pedro Quiatoni, a small Zapotec mountain village in the eastern region of the Tlacolula Valley in Oaxaca, Mexico. His grandfather, Angel, originally a farmer who cultivated beans, corn, and squash, began making agave spirits over 50 years ago. At the age of eight, Sergio started working in his father's palenque, where one of his main responsibilities was herding the cattle and animals after school. Today, Sergio understands the vital importance of preserving agaves, which is why he has begun reforesting his fields to ensure the agaves are well cared for and reach full maturity, allowing him to produce high-quality agave spirits.
Third-Generation Maestro
San Pedro Quiatoni, Oaxaca
Reforestation Focus
THE BATCH
This batch of Tobalá (Agave potatorum) is made from 100% wild agave that grows on the cliffs and ridges of the family property. These smaller agaves can only be propagated from seed and take about 10 years to reach harvest maturity. For this release, around 90% of the Tobalá was capón for one year, while the remaining 10% was harvested at full maturity. The agave is cooked in an underground pit oven, rested for a couple of days, then crushed with a traditional tahona stone pulled by a mule. The fibers are fermented in wooden vats for about six to eight days using well water for natural fermentation, and the spirit is then double distilled in small copper alembic pots.