Sergio Cruz Martinez
Sergio Cruz Martinez is a third-generation master distiller from San Pedro Quiatoni, a small Zapotec mountain village in the eastern region of the Tlacolula Valley in Oaxaca, Mexico. His grandfather, Angel, originally a farmer who cultivated beans, corn, and squash, began making agave spirits over 50 years ago. At the age of eight, Sergio started working in his father's palenque, where one of his main responsibilities was herding the cattle and animals after school. Today, Sergio understands the vital importance of preserving agaves, which is why he has begun reforesting his fields to ensure the agaves are well cared for and reach full maturity, allowing him to produce high-quality agave spirits.
Third-Generation Maestro
San Pedro Quiatoni, Oaxaca
Reforestation Focus